Introduction

Businesses that need to send out emails to their customers have to be very careful about how those emails are delivered. They need to avoid activities that are flagged as spam and ensure their emails reach the intended recipients’ inbox. To achieve this, businesses should use email marketing platform strategies that rotate domains, SMTPs, and mailboxes, or risk getting caught spamming and facing the consequences. Leveraging email campaign services and selecting the best SMTP for cold email can also greatly enhance your approach.

What is spam filtering?

When customers receive unsolicited bulk emails, they tend to mark them as spam. The spam filter is the tool that allows users to avoid such emails. Companies may use spam filters to protect their networks from offensive content. The emails that are flagged as spam are either blocked automatically or sent straight to the junk folder. This ultimately affects a business’s ability to reach its customers.

What Are the Most Common Spam Filtering Criteria?

When defining a spam filter, companies should consider and analyze several criteria. These include the following:

• The type of emails being sent
• Where and how often are these emails being sent?
• Who is sending them?
• Whether the emails contain attachments
• Whether the content is similar to other emails
• The size of the emails
• The number of recipients included

Why Should Businesses Rotate Domains, SMTPs, and Mailboxes?

Rotating domains, SMTPs, and mailboxes is an effective way for companies to keep their emails from being flagged as spam. This process includes changing the domain name, SMTP server, and mailbox for each new email campaign. This rotation is recommended because it helps in many ways, including:

• Reducing the risk of emails being marked as spam
• Increasing the chances of emails being delivered to the intended recipients
• Reducing the chances of IP blacklisting

When Should Businesses Rotate Domains, SMTPs, and Mailboxes?

Businesses should rotate their domains, SMTPs, and mailboxes when sending out a new email campaign. This allows them to identify and analyze performance metrics for each domain and make sure their emails are not flagged as spam. Utilizing cold email automation tools can streamline this process and ensure efficiency.

Benefits of Rotating Domains, SMTPs, and Mailboxes

Rotating domains, SMTPs, and mailboxes is beneficial for businesses, as it:

• Allows them to maximize email delivery performance
• Increases the number of emails that reach their intended recipients
• Keeps their IP addresses and domains from being flagged as spam
• Makes it easier to track emails and identify and solve delivery errors

Conclusion

Rotating domains, SMTPs, and mailboxes is an important technique for businesses to avoid getting caught in spam filters. By incorporating these practices and leveraging email campaign services and the best SMTP for cold email, businesses can ensure their emails are delivered to the intended recipients and maximize their delivery performance. Additionally, cold email automation can enhance efficiency and effectiveness in managing your email campaigns.